With just over a month to the first outing of the 2018 FWP show in Merthyr Tydfil my attention has turned to the mind melting task of getting people to actually come. For anyone who has performed or intends to perform at an arts festival the amount you pay for such things is bewilderingly variable.
Assuming you have designed your poster/flyer (minimum essentials in my opinion) printing these can cost over £100 if you go in slightly unaware. I recommend the following based on a short or long run. I’ll go with these suppliers for one date in Merthyr and 24 nights in Edinburgh (where I’ll be printing 5,000 flyers instead of 1,000) as they’re always the best value.
It’s unlikely you’ll need 1,000 flyers for a single date show (as FWP has in Hastings, Merthyr and Guildford) but to maximise value I’m using one flyer for two shows (Merthyr on one side and Hastings on the other) where I can. These shows will only need 500 each. You may see mileage in having a back to your flyer for more info but in my opinion this is only necessary if you have a ream of high profile reviews to quote or a really complex narrative to deliver. Even the Edinburgh show has FWP on one side and Clash of the Tight Tens on the other. 2-4-1 outweighing the need for me to print a pointless map (I’m flyering outside the venue and people have google maps anyway).
You need 10 posters (A3) max. Even in Edinburgh. Put five up in the venue and use the rest to refresh them should they get damaged. Fly posting is illegal. Paid for postering is way too much for a relative unknown. Excessive posters = excessive ego.
Pay £7 with Swiftprint on EBay.
Order in advance from Helloprint.co.uk. £18 for 1,000 double sided on thick 250gsm card. £25 for 5,000.
Marketing for Edinburgh is just £32...plus £300 to be in the official program and app 🙀